Why Bappies

Care starts with family.
It shows in the details.

Your family deserves care you can look closely at. Thoughtful ingredients. Clear labels. A simple routine that grows with them.

Michael’s niece and nephew discovering an aquarium together
Little discoveries. The people behind our why.

It started with family

A new little life.
A closer look at care.

When Michael’s nephew was born, everyday skincare became a deeply personal decision.

What goes into the bottle? What does each ingredient do? Is this the care we want to reach for, day after day?

Those questions led to years of research and testing and eventually to Bappies: a family-owned business built around thoughtful formulas and the people who make everyday care matter.

The thought behind the bottles

Little details.
Worth looking into.

01 / THE FORMULA

Ingredients with a purpose.

Our wash, lotion, and diaper cream include ceramide NP and sodium hyaluronate. The lotion and cream also contain nourishing cupuaçu butter. Each ingredient has a role in the daily care of your skin.

02 / THE TRANSPARENCY

A closer look is welcome.

Explore the full ingredient lists on our skincare product pages. Our wash and lotion score 100/100 on Yuka, and our diaper cream scores 94/100. All three are rated Excellent.

03 / YOUR EVERYDAY

Made for family life.

A simple cleanse, nourish, and comfort routine. Generous 500 mL sizes for everyday use. Formulas for babies and young ones that adults can share, too. And 100 mL essentials for the days you take your routine along.

04 / YOUR BENEFITS

Care your benefits can cover.

The wash, lotion, diaper cream, and adult heated eye mask are HSA/FSA eligible. Choose Flex at checkout to pay with your HSA or FSA card.

Excellent on Yuka

Three formulas.
One thoughtful standard.

The ingredients deserve your attention. Here is another way to take a closer look.

Yuka evaluates cosmetic ingredients using its own scoring method. Scores can change; scan your product in the Yuka app for its current record.

A little more to know.

Explore ingredients, family use, HSA/FSA, and everyday care in our FAQs.

Explore the FAQs